Post-COVID - it is a whole new world in the employment business

Yes, we just announced a partnership with Perkbox to bring a new world of rewards and incentives to employee rewards programs – including movies. music, games, ebooks and audiobooks, international mobile top-ups, and innovative rewards such as Duty-Free Cash.
So why is this important?  Well, the 21st Century has seen the emergence of two new generations of potential employees – the Millennials and now Generation Z and the world of business is quickly waking up to the fact that their expectations of work and working life are very different from their predecessors; Generation X and the Baby Boomers.

Smart companies and their HR departments are now rapidly evolving their overall recognition, rewards, and benefits proposition to better meet the needs of these increasingly important groups. Perkbox, as a leading global benefits platform is setting the pace by joining forces with Reward the World™ to start to bring our vast range of digital entertainment to their platform.

However, our research tells us that these groups also have an appetite for virtual gift cards, the ability to move reward currencies across platforms, and, despite spending much of their time in the cyber-sphere, also for the opportunity to redeem rewards against real-world experiential activities.

Check out our latest Blog posts for hints and tips for employee rewards.



London, 23rd November, 2021 – Reward the World™  – a world leading digital entertainment rewards provider and Perkbox, the global benefits platform, have partnered to help businesses deliver digital entertainment as part of a flexible rewards and benefits proposition that helps employers care for, connect with and celebrate their employees wherever they are.

Especially in this nearly post-COVID world, employees across the globe expect much more from their employers than the odd summer barbecue or gift card. Equally, switched on employers are recognizing that they need to modernise benefits offerings and unlock a personalised rewards experience, if they’re to attract, retain and engage the best talent.

According to the U.S. Bureau of Labor Statistics Millennials will comprise 75% of the US workforce by 2030. In response to this, Perkbox, like many global companies, also recognizes that Millennials as a group come with a very different set expectations – they are totally comfortable with digital consumption and technology in general, not only expect to be treated as individuals and but also expect that organizations will quickly adapt to the rapidly evolving workplace. (PWC Millennials at work). It is therefore imperative that companies can offer a benefits and rewards program that also reflects the expectations of this increasingly important group.

Perkbox believes that joining forces with Reward the World™, companies will be in a great position to bring a huge choice of affordable digital rewards within easy and quick grasp of employees – through the new platform films can be rented, eMagazines, eBooks and audio books downloaded, and games played in return for relatively low levels of reward points.

Perkbox’s Director of Global Partnerships, Joel Tobias commented, “We’re thrilled to be partnering with Reward the World™ to help companies of any size keep their colleagues entertained and engaged without breaking the bank. Its micro rewards offering is an important piece of the puzzle in delivering modern, flexible benefits that are easily accessible, have a wide variety of choice and provide something for everyone.”

Perkbox users can quickly redeem points at a Digital Rewards site exclusively reserved for Perkbox users. Currently only films (US only), eMagazines, eBooks, games and audio books are available but over the next few months this will be extended to include additional rewards, such as music and casual games.

Commenting on today’s announcement, Denis Hure, CEO Reward the World™ said, “We believe this partnership will readily support Perkbox’s global expansion strategy by providing their clients’ employees access to a huge choice of digital rewards, instantly redeemable globally, on any device “. He went on to say, “If this pandemic has taught us anything about employee rewards it is that people expect choice and instant accessibility to digital entertainment as the norm”.

About Perkbox

Perkbox is the global benefits and rewards platform that allows companies to care for, connect with and celebrate their employees, no matter where they are and what they want. With over 10 years’ experience in the benefits and rewards space and offices in London, Sheffield and Sydney, Perkbox helps over 5,000 companies across the globe – including Nandos, Levis Strauss and Flight Centre – keep their employees happy, healthy and motivated.


About Reward the WorldTM

We are a world-leading, digital rewards solutions provider with an elegant rewards platform offering millions of digital entertainment choices available instantly, 24/7 at the click of a button, to encourage and reward the outcome our customer’s desire. Helping brands, businesses & institutions everywhere to increase sales or purely reward customer, partner, member, donor & employee behavior.  Our sophisticated back end provides access to detailed analytics, AI, and reporting tools allowing customers to gain deep insights into behavior and target data collected.

We offer a highly cost-effective digital rewards platform, which readily integrates with our clients’ sales and marketing systems to deliver instant rewards on a local or global basis, not only providing true insights into but also rewarding consumer behavior.


Tani Theron
RTW Digital Ltd