Rewarding The World is our Passion
We help businesses say “thank you” to their customers and employees. With popular entertainment content people actually want, will use and enjoy.
We believe in the Values that Hold us Together
Trust
These qualities form the foundation our business is built on.
Innovation
We never stop pushing the boundaries of what’s possible and providing a solutions-oriented approach
Customer Success
Delighting and exciting our customers with each and every opportunity.
Equality
We highly value treating our colleagues and customers fairly and with respect.
The Team
Denis Huré
CEO and Founder
Denis is a magician in hobby and work, a fan and professional since childhood. He now devotes his exceptional talents to making magic developing Reward the World™ into the ultimate instant digital entertainment experience for our Brands and their customers. A devoted husband and father he is a volunteer member on the Board of Directors of his girls’ school and runs his varied interests with a combination of artistic creation and order.
Tani Theron
Head of Operations
Tani thrives on finding creative ways to get to the top of challenging boulders and employs her rock climbing mentality to help Reward the World™ reach new heights. She is a passionate conservationist and a London Thames River Watch volunteer. Being a part of the loyalty industry, helping clients say thank you to their customers, allows her to employ her passions to make a difference in people’s lives in both work and play.
Sergio Paulino
Head of Development
Sergio has been an IT enthusiast since 1989. As “part time” DJ, Sergio puts his IT skills to good use, creating great digital beats. He also has an eye for fashion and designs digital clothing lines, which is to the detriment of the fashion industry not a regular activity, as his main focus is taking care of all things digital at Reward the World™, integrating new technologies and leading development projects. In a nutshell, Sergio ensures we stay ahead of the digital game.
Yolanda Fernandez
Senior Developer
What Yolanda does not know about staying fit and healthy is not worth knowing! It takes dedication, great organisational skills, and staying up-to-date with the latest and greatest trends to keep up her military fitness regime! She also lives and breathes this attitude at work, helping to continuously improve and accelerate our service, and deliver top quality development projects. And when she is not doing gym stuff, Yolanda likes to travel the world and learn about new cultures and places, an interest that compliments working at Reward the World™, a truly multicultural company with employees in every corner of the world, connecting cultures and passions and creating great things together.
Gordon Husbands
Chairman and Investor
For Gordon growing up during the height of the Space Race led to involvement with rockets, missiles, and technical wizardry at an early age.
A twist of fate introduced the thrill of selling to big corporates during the mini-computer explosion in the ’80s. While the advent of the PC rerouted him into running an international marketing company.
Now with several years of investment experience in SMEs and latterly start-ups, he brings an eclectic cocktail of skills to Reward the World™.

Leveraging 1% of our time to improve communities around the world
We are honored to be among the first of U.K. companies to join Pledge 1%, a corporate philanthropy movement. Founded by Atlassian, the Entrepreneurs Foundation of Colorado, Rally and Salesforce.org, Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to improve communities around the world.