The company started out in the business of licensing entertainment assets for resale and reuse for marketing and promotion and what later became commonly known as rewards. At that time product was largely physical but by 2008 the world was moving increasingly digital, and demanding instant delivery of rewards and incentives, on a global basis.

Realizing that by applying the right technology we could improve both the ease of reward selection and the speed of delivery, we decided to build our own rewards and incentives platform around best-in-class, tried and tested technology.  It took us just 12 months to launch the first version.

Salesforce.com forms the core of the platform as our CRM around which we created robust and versatile APIs to interconnect our applications with the systems of our suppliers and clients. While we found the adoption of API n integration was common in large enterprises, it quickly became clear that most of the leading suppliers were way behind the curve and did not have an API.

So, one of our first challenges was to both persuade and then help suppliers to develop their own APIs. To this day, as the sophistication of the market increases, we continue to work with suppliers and partners to drive innovation in both product development and delivery.

By 2015 the online delivery of rewards such as gift cards was becoming commonplace globally and as a result, volumes had increased dramatically. Inevitably this was mirrored by a similar rise in fraud. The problem got so bad that some companies were suspicious that up to 50% of their monthly transactions could be suspect. Having identified that there were very few satisfactory, commercial solutions available we looked to the banking sector where we finally found a viable solution that we could also readily integrate into our platform.

As a result, in 2016 we released a new version of the platform incorporating what has since become one of the market-leading, banking-grade risk assessment solutions which virtually overnight reduced the level of suspected fraudulent transactions by 90%.

Like every other company operating in Europe, we were obliged to comply with the GDPR data protection regulations – we achieved full compliance in 2018.

COVID-19 hit in early 2020 and initially had a major impact on both our clients, suppliers and the company. This triggered a major review of our business strategy. We quickly recognized our market was changing quite dramatically and we needed to evolve our business model while strengthening our balance sheet, Therefore, in the summer of 2020, we took the opportunity to refinance the company and rebrand the company as Reward the World™ – to better describe to the market what we do. In parallel, we embarked upon a major redevelopment of the platform to simplify our redemption processes, widen our range of reward categories to meet changing consumer attitudes and prepare for further data control regulatory changes.

On July 30, 2021, Reward the World™ announced the 1-Click Redemption strategy to make digital reward redemption as frictionless as possible, delivering reward enjoyment gratification in as short a time as possible, with a minimum of effort.

Following the  GDPR regulations in Europe, many countries have passed laws mandating where data can be viewed, processed, and stored. As rewards or loyalty programs must comply with the data residency rules applicable in individual jurisdictions, in 2022 we sourced a Data Residency solution for the Reward the World™ platform.

Anticipating the evolving needs of consumers towards experiences as well as media such as games. music or books, in 2023 we are introducing a range of experiential rewards. This will allow the booking of excursions and experiences to coincide with planned holidays or days out. The following are among the first that we will offer Travel, Cruises, Activities (guided tours, gastronomic experiences, etc.) live event tickets (concerts, festivals, sports matches, etc.) with more to follow.