Duty-Free Cash™

Reward the World™ introduces Duty-Free Cash™


Cannes, 5th October 2023 during TFWA (The Annual Duty-Free & Travel Retail Global Summit) Reward the World™ introduced Duty-Free Cash™

Today, Reward the World™  a pioneer in reward solutions, introduced a groundbreaking new reward category  – Duty-Free Cash™ which allows members to redeem their accumulated points at the checkout in Duty-Free stores across the globe. This innovation aims to enhance and simplify the shopping experience for frequent flyers and boost visitor footfall at these stores. It is anticipated that the solution will be available for testing in an international airport by December 2023

Loyalty points, often seen as a testament to a brand’s engagement with its customers, remain, in many instances, an underutilized asset. According to a report from 2017*, there was an astonishing $360 billion worth of unredeemed loyalty points worldwide, a number which has since then increased by an estimate of 30%. This represents not just a missed opportunity for consumers but also a significant potential for businesses to engage and retain their customer base.

“With this innovative new service, we’re bridging the gap between loyalty programs and real-world utility,” says Filip Soete, former Nice Airport International CCO, renowned Travel-Retail expert and co-founder of Duty-Free Cash™. “Now, every time you travel, your loyalty points will pave the way for a more enriched retail experience.”

By collaborating with a vast network of Duty-Free stores, from international hubs to regional airports, Reward the Worldensures that whether you are jet-setting across continents or taking a domestic hop, your loyalty points will find value.

Denis Huré & Filip Soete at the launch of Duty-Free Cash™ in Cannes

Highlights of Duty-Free Cash™

  • Global Acceptance: Points can be redeemed at Duty Free stores in over 100 International airports around the world by mid-2024
  • Instant Conversion: Seamless technology integration allows instant conversion of points to local currency value, making transactions smooth and hassle-free.
  • Exclusive Offers: Special deals and offers for loyalty point users, enhancing the shopping experience and providing added benefits.

This endeavor is not just an enhancement for loyalty program members, allowing a new redemption option, but also a strategic move for Duty Free retailers.

“At a time when airport retailers are seeking innovative solutions to drive foot traffic and revenue, this initiative presents a fresh approach,” mentions Denis Huré, Founder and CEO of Reward the World™. “With Duty-Free Cash™ its a win-win – consumers get more bang for their buck, retailers get a more engaged and motivated audience.”

About Reward the World™

Is a world-leading, digital rewards solutions provider with a highly versatile rewards platform offering millions of digital entertainment choices available instantly, 24/7 at the click of a button. Helping brands, businesses & institutions everywhere to increase sales or purely reward customer, partner, member, donor & employee behaviour.   

The highly cost-effective digital rewards platform, readily integrates with clients’ sales and marketing systems to deliver instant rewards on a local or global basis, providing true insights while rewarding behaviour. 


Tani Theron
RTW Digital Ltd