PRESS RELEASE

Cannes, 5^th October 2023 during TFWA (The Annual Duty-Free & Travel Retail Global Summit) Reward the World™ introduced Duty-Free Cash™

Today, Reward the World™  a pioneer in reward solutions, introduced a groundbreaking new reward category  – Duty-Free Cash™ which allows members to redeem their accumulated points at the checkout in Duty-Free stores across the globe. This innovation aims to enhance and simplify the shopping experience for frequent flyers and boost visitor footfall at these stores. It is anticipated that the solution will be available for testing in an international airport by December 2023

Loyalty points, often seen as a testament to a brand’s engagement with its customers, remain, in many instances, an underutilized asset. According to a report from 2017*, there was an astonishing $360 billion worth of unredeemed loyalty points worldwide, a number which has since then increased by an estimate of 30%. This represents not just a missed opportunity for consumers but also a significant potential for businesses to engage and retain their customer base.

“With this innovative new service, we’re bridging the gap between loyalty programs and real-world utility,” says Filip Soete, former Nice Airport International CCO, renowned Travel-Retail expert and co-founder of Duty-Free Cash™. “Now, every time you travel, your loyalty points will pave the way for a more enriched retail experience.”

By collaborating with a vast network of Duty-Free stores, from international hubs to regional airports, Reward the World™ ensures that whether you are jet-setting across continents or taking a domestic hop, your loyalty points will find value.