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At Reward the World, we’ve seen first-hand how behavioural economics can transform customer retention strategies. This powerful field of study reveals the hidden forces that shape consumer…
Gamification has become a popular strategy in various sectors, but it’s not without its drawbacks. At Reward the World, we’ve observed the negative…
At Reward the World, we’re always exploring innovative ways to enhance customer loyalty. Classical conditioning, a psychological concept pioneered by Ivan Pavlov, offers…