Music has benefits

Great news – we are relaunching Music, back better than ever

We are relaunching Music, back better than ever

We all instinctively appreciate that listening to music has real psychological benefits. In fact, according to a recent Verywell study, 77% of readers said music helped to cheer them up during the pandemic. Indeed, historically music downloads represent over 50% of all our reward redemptions†.

So, we are very pleased to announce that a wide and extensive range of music rewards will now be available by the end of December 2021. This includes not only the back catalogues of famous bands and artists but also some of the latest releases across genres from classical to hip-hop and house.

Music has benefits

As demonstrated by a recent Clarus Commence study, (79%) of program participants don’t want to accumulate any more points, they want to reap more immediate benefits to retain their loyalty and/or make them feel valued. As a highly cost-effective micro reward the relaunch of music on the Reward the World™ platform instantly provides a huge choice of digital rewards well within the grasp of participants with relatively low point balances.

This means that customers or potential customers can be offered meaningful rewards even for the purchase of small-ticket items.

Some of the improvements and added benefits are:

  • Music downloads now available in the USA, Canada and the whole of Europe

  • Hi-res sound quality download options, including 24-bit FLAC

  • A slicker user-interface, with music arranged by genre, making browsing and redemption much easier and quicker

  • The option to instantly save tracks directly to your favourite online cloud storage solution* for easy recall on any device

We believe that the relaunch of this highly cost-effective digital rewards category, provides a great way to reward consumer behaviour, with instantly accessible digital music downloads that will both surprise and delight. We would highly recommend the promotion of music rewards for product promotional and subscriber renewal campaigns.

Let’s help you reward your customers and gain the results you need.

Reward the World™ and Perkbox join forces to bring a whole new world of digital entertainment to employee rewards programs

Reward the World™ & Perkbox join forces to bring digital entertainment to employee rewards programs

Post-COVID - it is a whole new world in the employment business

Yes, we just announced a partnership with Perkbox to bring a new world of digital entertainment to employee rewards programs.
So why is this important?  Well, the 21st Century has seen the emergence of two new generations of potential employees – the Millennials and now Generation Z and the world of business is quickly waking up to the fact that their expectations of work and working life are very different from their predecessors; Generation X and the Baby Boomers.

Smart companies and their HR departments are now rapidly evolving their overall recognition, rewards, and benefits proposition to better meet the needs of these increasingly important groups. Perkbox, as a leading global benefits platform is setting the pace by joining forces with Reward the World™ to start to bring our vast range of digital entertainment to their platform.

However, our research tells us that these groups also have an appetite for virtual gift cards, the ability to move reward currencies across platforms, and, despite spending much of their time in the cyber-sphere, also for the opportunity to redeem rewards against real-world experiential activities.

Watch this space…



London, 23rd November, 2021 – Reward the World™  – a world leading digital entertainment rewards provider and Perkbox, the global benefits platform, have partnered to help businesses deliver digital entertainment as part of a flexible rewards and benefits proposition that helps employers care for, connect with and celebrate their employees wherever they are.

Especially in this nearly post-COVID world, employees across the globe expect much more from their employers than the odd summer barbecue or gift card. Equally, switched on employers are recognizing that they need to modernise benefits offerings and unlock a personalised rewards experience, if they’re to attract, retain and engage the best talent.

According to the U.S. Bureau of Labor Statistics Millennials will comprise 75% of the US workforce by 2030. In response to this, Perkbox, like many global companies, also recognizes that Millennials as a group come with a very different set expectations – they are totally comfortable with digital consumption and technology in general, not only expect to be treated as individuals and but also expect that organizations will quickly adapt to the rapidly evolving workplace. (PWC Millennials at work). It is therefore imperative that companies can offer a benefits and rewards program that also reflects the expectations of this increasingly important group.

Perkbox believes that joining forces with Reward the World™, companies will be in a great position to bring a huge choice of affordable digital rewards within easy and quick grasp of employees – through the new platform films can be rented, eMagazines, eBooks and audio books downloaded, and games played in return for relatively low levels of reward points.

Perkbox’s Director of Global Partnerships, Joel Tobias commented, “We’re thrilled to be partnering with Reward the World™ to help companies of any size keep their colleagues entertained and engaged without breaking the bank. Its micro rewards offering is an important piece of the puzzle in delivering modern, flexible benefits that are easily accessible, have a wide variety of choice and provide something for everyone.”

Perkbox users can quickly redeem points at a Digital Rewards site exclusively reserved for Perkbox users. Currently only films (US only), eMagazines, eBooks, games and audio books are available but over the next few months this will be extended to include additional rewards, such as music and casual games.

Commenting on today’s announcement, Denis Hure, CEO Reward the World™ said, “We believe this partnership will readily support Perkbox’s global expansion strategy by providing their clients’ employees access to a huge choice of digital rewards, instantly redeemable globally, on any device “. He went on to say, “If this pandemic has taught us anything about employee rewards it is that people expect choice and instant accessibility to digital entertainment as the norm”.

About Perkbox

Perkbox is the global benefits and rewards platform that allows companies to care for, connect with and celebrate their employees, no matter where they are and what they want. With over 10 years’ experience in the benefits and rewards space and offices in London, Sheffield and Sydney, Perkbox helps over 5,000 companies across the globe – including Nandos, Levis Strauss and Flight Centre – keep their employees happy, healthy and motivated.


About Reward the WorldTM

We are a world-leading, digital rewards solutions provider with an elegant rewards platform offering millions of digital entertainment choices available instantly, 24/7 at the click of a button, to encourage and reward the outcome our customer’s desire. Helping brands, businesses & institutions everywhere to increase sales or purely reward customer, partner, member, donor & employee behavior.  Our sophisticated back end provides access to detailed analytics, AI, and reporting tools allowing customers to gain deep insights into behavior and target data collected.

We offer a highly cost-effective digital rewards platform, which readily integrates with our clients’ sales and marketing systems to deliver instant rewards on a local or global basis, not only providing true insights into but also rewarding consumer behavior.


Tani Theron
RTW Digital Ltd

40+ Essential UX Statistics — Everything You Need To Know

Find out what's really going on in the world of user experience with the help of our UX statistics. Only the freshest information from relevant sources.

Read the full article at:

We all know User experience (or UX) is key to success.

We are talking here about online, but it is also true in the brick & mortar world. I remember buying my first iPad 10 years ago, in an Apple Store. Someone came to me asking me all the usual questions, when my choice was made, he gave me the box, pulled his portable credit card reader, swipe my card and asked if I wanted the receipt and invoice sent to me via email. I was amazed, they made it so easy for me to buy....

Back to the internet world, these stats show that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience.

At Reward the World™ we realize the importance of UX and are always working to improve it, so user will want to come back, and by doing so helping to achieve our clients objectives.

We are announcing this week our company initiative called the 1-Click redemption. Our objective is to make sure any of our 60 millions rewards are redeemable in 1 click from any device. This is an ongoing process, but the first reward category benefiting from this initiative will go live by the end of the month. A first step toward being a place to redeem to becoming a place to enjoy your rewards...

#DigitalRewards #RewardthWorld #RewardService #1ClickRedemption

Watching a movie

Reward the World and ROW8 announce US instant digital rewards deal

Watching a movie

Reward the World and ROW8 announce US instant digital rewards deal.

Reward the World™ is very excited to bring ROW8’s curated movie service to the wide world of instant digital rewards. This service will immediately be available to all users of the world-leading digital rewards platform –

Bringing even more choice and value to the 60 million-plus choice of games, emagazines, ebooks, music tracks, and movies already available. All part of our drive to continually improve choice while, through our recently announced 1-Click Redemption strategy, making reward redemption as frictionless as possible.

If you are interested in making this huge catalog of rewards instantly available to your consumers, customer, employees, members, or channel partners why not contacts us now?



London, 18th August, 2021 – Reward the World™ ( – a world leading digital rewards solutions provider and ROW8 ( – the leading independent Hollywood movie service, today announced they are bringing ROW8’s innovative, curated movie service to the wide world of instant digital rewards.

Major Hospitality brands, such as IHG Hotels & Resorts, Regent, Crowne Plaza, Hyatt, Hilton, and Marriott, have for many years operated loyalty programs recruiting huge memberships. However, increasing privacy regulation and the Third-party data issue has created a new imperative for any corporation seeking to engage directly with consumers and suitably reward desired behavior – be that opting-in to contact or rewarding a purchase at the point of payment. Add the traditional loyalty rewards market to the new, consumer behavior reward opportunity and the resulting total addressable universe is potentially the entire US adult population.

We know the reality is that today’s consumers are increasingly fickle while also demanding instant gratification. So, they won’t put up with a complex redemption process or poor-quality rewards. This is where ROW8’s curated catalog of first-run titles from the major studios including Disney, Sony, Warner Bros, Universal and Paramount combined with the 30-minute switch option instantly and undeniably shouts quality and value.  While Reward the World’s 1-Click Redemption approach reduces reward redemption to one simple click. The perfect consumer combination – value, simply delivered.

“Our ability to integrate ROW8’s high value content and slick technology with the Reward the World rewards platform will, for the first time, allow our clients’ members to select and watch a top movie with just one click, what could be simpler?” commented Denis Hure, CEO and Founder of Reward the World™.

“This is a perfect example of how ROW8 is bringing its trend-setting movie service to the wider American audience. One key trend, that the pandemic has only served to reinforce, is that the way global audiences choose to consume media is constantly and rapidly evolving. Until today, ROW8 has been available on streaming partners including Roku, Samsung, Vizio, Apple and Android. We are very happy to be introducing a new and novel way for wider audiences to access the ROW8 catalog while allowing brands and companies across the US to simply and easily provide a highly prized, instant reward to their customers,” said John Calkins, CEO of ROW8.

About ROW8

ROW8 is a subscription-free movie only OTT service featuring both new and catalog titles and has distribution deals with all the major studios. It also features its proprietary “Movie Love Guarantee” allowing customers to return their film within the first 30 minutes and exchange it for another without any additional fees and its patent pending “Scene Alert” monitoring system which alerts parents to inappropriate scenes before they air and gives them control over what content their children see.  Visit ROW8 at


Stu Zakim
Bridge Strategic Communications

About Reward the WorldTM

We are a world-leading, digital rewards solutions provider with an elegant rewards platform offering millions of digital entertainment choices available instantly, 24/7 at the click of a button, to encourage and reward the outcome our customer’s desire. Helping brands, businesses & institutions everywhere to increase sales or purely reward customer, partner, member, donor & employee behavior.  Our sophisticated back end provides access to detailed analytics, AI, and reporting tools allowing customers to gain deep insights into behavior and target data collected.

We offer a highly cost-effective digital rewards platform, which readily integrates with our clients’ sales and marketing systems to deliver instant rewards on a local or global basis, not only providing true insights into but also rewarding consumer behavior.


Tani Theron
RTW Digital Ltd

1-Click Redemption strategy

Reward the Worldannounces 1-Click Redemption strategy for digital rewards.

Today, at Reward the Worldwe are launching our 1-Click Redemption strategy which will make our reward solutions even more frictionless, removing all unnecessary processes, enabling reward redemption in one single step and allowing users to enjoy digital rewards instantly.

Questionwhen does a reward feel less like a reward and more like a burden?

Answerwhen the redemption process is complicated and tiresome!

Whether it is a gift card, or a reward voucher the excitement and satisfaction of receiving a reward rapidly diminishes if the effort in redeeming it starts to outweigh the value of the gift or reward.

For big-ticket items such as a free Atlantic flight, we are (reluctantly) prepared to jump through several hoops but for micro-rewards such as an emagazine, album track or ebook download the redemption process can easily be a turn-off.

The aim of the Reward the World 1-Click Redemption strategy is to make reward redemption for the user as frictionless as possible, delivering the selected reward in as short a time as possible, with the minimum of user effort.

Let’s face it in the modern world of high expectations in UX, instant gratification is king!

The advent of GDPR and other similar privacy regulations, and the Third-party data issue has created an imperative for Brands seeking to connect with their consumers while suitably rewarding desired behavior – be that opting-in to contact or rewarding purchase at the point of payment.

In short, we see the potential demand for high volume, low-value instant digital rewards to be huge and growing rapidly.

However, to be effective at high volume and low value, reward redemption needs to be as frictionless as possible, delivering that gratification in as short a time as possible, with a minimum of effort., our current digital rewards redemption platform displays our entire digital entertainment catalog (currently 60,568,921 items), in a wide range of languages from our partners around the world, aggregated and presented in one unified, simple interface.

However, our plan over the coming weeks and months will be to bring 1-Click Redemption to each category of rewards in the catalog, one category at a time. With the result that when visiting the platform our users will now not only be able to redeem a wide range of digital rewards but also instantly enjoy these rewards – watch, listen or read without migrating to another app or system.

So, what benefits will 1-Click Redemption bring to our corporate customers?  

> Easy redemption and instant consumption will encourage more redemption

> More redemption will increase the users’ perceived value of the reward-relationship

> The higher the user-perceived value the more likely the user is to stay loyal to and recommend the brand or vendor offering the reward

> Increased participation in rewards brings better user engagement while collecting more, valuable data

Surely, regular redemption of rewards must be one reliable indicator of how a user views a brand, company or employer?

Stay tuned as we will announce each category as 1-Click Redemption becomes available. In the meantime, to discuss how 1-Click Redemption can help support your marketing, conversion, employee rewards programs etc chat with us now.

Americans' Favorite Video Game Genres

This chart shows the share of regular gamers who say they preferred the following video game genres in 2020.

In our recent post 'Think you know who plays video games - think again!' we discussed how the demographics and behaviours of video games players have evolved recently. As you can see from the above player preferences graphic, far from being limited to classic 'shoot-em ups', tastes are spread across a wide range of genres.

It may come as a surprise to some to find 'Casual Games' commanding an audience of more than one-third of gamers. The term generally refers to video games that don't require a major time investment to play, win, and enjoy, while a 'casual gamer' is described as someone who enjoys any video game without investing significant time into it, playing it spontaneously, irregularly, or infrequently.

To meet this demand, here at Reward the World™  we are planning to bring Casual Games to our world-leading digital rewards platform - but with an added twist.

 With our soon-to-be launched casual games' category, the rewards' redeemer will be able to immediately play casual games at the point of redemption. All part of our drive to remove redemption friction and to enable users to enjoy their digital rewards with the minimum fuss. 

So stay tuned for more information!

#DigitalRewards #RewardtheWorld #RewardService #CasualGames

Think you know who plays video games - think again!

The category of Video games has always been a very strong reward download favourite at Reward the World™. But many misconceptions remain regarding who plays video games, what they play and how they play them. However, according to a recent study in the US by the Entertainment Software Association (ESA) we need to better understand the demographic shift in the game-player audience and behaviour. Rather than being anchored in the classic young male segment the appeal of videogames now transcends age and gender.

Age 55-64For instance 82% of woman between the ages of 55-64 say that games provide them with mental stimulation, which rises to 87% for men in the same age group. Probably an activity to be encouraged in this group in  light of our better understanding of the causes of dementia.

According to the survey there is a total of 214 million regular game players in the US of which  64% are adults (163 million). Across all players 59% are male and 41% female. So clearly a group no longer dominated by the stereotypical ‘spotty-youth’ of old.

Potentially of more importance is the answer to the question – why do the various groups play games?

Once again, the old cliché of the introverted, sad individual locked away in his bedroom is busted.

It seems that nowadays game playing has become a much more social activity with some 65% of gameplayers playing with others, a total of  27% with a spouse or partner and 24% with other family members.

Overall women age 35-54 appear to be the most social gameplayers with 58% preferring to play with friends and 37% having a preference for family oriented games.

Most popular ESAOne interesting trend of note is the rise in popularity of Casual Games – ones we play online or via a mobile phone to while away a few minutes when we have time to kill.

In conclusion then, it is fair to say that when it comes to providing a reward for a purchase or in return for a registration or subscription videogames now have very wide appeal. In particular Reward the World, while having a huge range of videogames for reward download, can provide many casual games  at a very cost-effective level, allowing their deployment in campaigns where acquisition costs per unit must be kept low.

If you are interested in exploring how you could deploy video games as instant rewards to support marketing campaigns and help achieve your campaign objectives chat with us now.


Project Makeover - a popular casual game

Project Makeover - casual game

Announcing our partnership with The Loyalty People!

Reward the World™ is very proud to work with the great team at The Loyalty People.

They create & implement best in class Loyalty Program & CRM strategy, provide training and offer Contract Resources.

Whether you’re starting from scratch or optimizing your current Loyalty Program & CRM they are your go-to expert agency.

Showcase entertainment rewards on your website

Showcase entertainment rewards directly on your site

Showcase entertainment rewards directly on your website

Implement our RSS Feed quickly and easily with one piece of code.  Ahowcase our top entertainment rewards directly on your website. Giving your users a glance at the latest choices. And showcase our top trending music, movies, ebooks and games (updated daily) directly on your website!

Select your country & the content category from the drop down menu as shown below to access to our RSS feeds.

Download the implementation guide: 1 Day Integration Guide

View an example of our RSS feed and the content choices that can be showcased on your website.


The Subscription Challenge


The Subscription Challenge  

We, subscribers, are an awkward lot and despite our digitalised world many publishers still face the subscription challenge. Despite the advance of digital media consumption, many magazine publishers still rely heavily on the casual purchase of magazines from newsagents and convenience stores, rather than through subscription.

The BBC’s Top Gear magazine is a good case in point, with an average monthly print circulation of just over 48,000 with digital at around 11, 000 (2020 ABC data).

At first look, this suggests that the publishers – Immediate Media, only appear to have a direct relationship with under 19% of their total circulation. However, on a closer look the ABC data reveals that 32,000 (54%) is currently received on a subscription basis (combined print and digital).

The Conversion to Subscription Challenge

Retention of the subscription readership is crucial

So on the face of it, Immediate has done a fairly good job at converting the readership to subscription. But this still leaves some 21,000 (36%) purchased as single copies from newsagents or similar outlets. Given that this title has been steadily declining since its peak circulation of 150,000 back in 2013 conversion to, and retention of the subscription readership is crucial to the future of the title.

The Top Gear magazine situation is a common challenge faced by many traditional print magazines and one where tailored, rewards can help incentivise the right reader or subscriber behaviour as part of the overall retention/conversion strategy. Providing, of course, the rewards can be delivered in a timely, easy and cost-effective manner.

Rewards-based approach to the Subscription Challenge

How best to respond to this challenge? The publisher can consider applying a rewards-based approach as follows: 

> A unique QR or Voucher code is printed on each magazine for around three consectuive editions to ensure that the offer lodges in the subconscious of the potential subscriber – more than one nudge is required!

> Entering the code online or better a scan of the QR code a customised landing page opens where the reader registers, providing the required minimum contact and profile details,  checks the required GDPR boxes, plus optionally three or four specific questions regarding interests that could be useful in future content decisions or promotions in the upcoming editions

> Once registration is completed the reader is automatically transferred to the rewards platform to instantly select the game, music, or video title desired

> Within 24 hours the now registered user receives an email, WhatsApp, or Facebook message making an offer for say a 6-months subscription discount voucher, followed by a reminder one week later. Various offers can be tested to find those which deliver the best response.

The Result

One of the benefits of digital rewards is that they can be tailored to the available budget. Also, by connecting with a rewards platform, such as Reward The World, a huge range of videos, games, ebooks, and music is available to entice the potential subscriber to take the leap. With API integration your new subscriber can transparently be passed through to redeem his or her reward instantly. No faffing about waiting for emails or entering additional urls.

Offering digital rewards also provides a contrasting alternative to offering introductory subscription offers such as 12 issues for the price of 10 which can have a negative impact. Ultimately the aim is to attract, tempt and persuade the would-be subscriber to subscribe as smoothly and as positively as possible, keeping the hoops to jump through down to a minimum. While of course avoiding any delays between the registration and the receipt of the reward.

It goes without saying that approaching the subscription renewal date a similar process may need to be repeated to secure the renewal. But once integrated with the digital rewards platform this is easy to do and will already be familiar to the subscriber.