Data Residency

Why is Data Residency important for Rewards and Loyalty programs?

Data Residency is suddenly important for Rewards and Loyalty programs but why so?

Data Residency

Many consumer brands and a wide range of B2B companies are successfully operating globally so why is data residency suddenly an issue?

In short, often under the guise of privacy and data protection or ‘national security, many Governments have realised the intrinsic power of ‘big data’ and the fact that much of it currently lies outside of their reach.  

For us as individuals, there is genuine concern regarding who is holding our data, how much, how securely, and exactly what is the holder doing with it? In the current climate, many of us might admit to considerable unease on learning that our data was being held in Russia or China. Similarly, the same may apply to individuals in those same countries with regard to data being held in the US or EU. 

The converse is true for Governments of a more nationalistic or paranoid persuasion who have a strong motivation to ensure they hold all the cards when it comes to their citizens data and how it is employed. While other more enlightened nations are sincerely concerned with the potential commercial or criminal abuse of personal data when Cybercrime is at an all-time high with an estimated $6 trillion of damage already caused in 2022. 

However, regardless of the motivation, where laws have been passed companies and organisations must comply to operate in such jurisdictions.

For example:

> China recently passed a data security law, with significant financial penalties for companies that violate its new cross-border data transfer rules, followed by a personal information protection law, China’s answer to the EU’s General Data Protection Regulation (GDPR). All of which took effect in 2021.

> Brazil’s own version of the EU and UK’s GDPR came into force in 2021. 

Data Residency Regulations

According to UNCTAD 71% of UN members have legislation in place to protect data and privacy while a further 9% are in the process of drafting legislation. Only 20% either have no legislation or currently have no opinion on the matter. For comparison when it comes to laws against Cybercrime 80% already have legislation and 5% are in the process. So, the two issues would appear to have similar importance for world Governments.

What is the impact on organisations operating rewards and loyalty programs?

Rewards or loyalty programs tend to hold databases containing details of the program members – which may be at a relatively simple or quite detailed level depending on the program.

Essentially, in any jurisdiction where data residency laws apply, data on individuals may need to be held locally and not permitted to reside on or be moved across servers in any other country. In effect, this data must be either held on local servers or use cloud providers that offer residency support or work with what are called residency-as-a-service providers.

Being prepared for Data Residency requirements

Data Residency legislation basically states where data can be stored, viewed, and processed.

While viewing (for example confirming someone’s delivery details for a shipment) and processing data (such as executing a credit card payment) it is the storage of the data that tends to be the most contentious area.

There are then three conditions for where each of these activities can take place:

Replicated – where all three activities can take place both inside and outside of the jurisdiction

Restricted – where only viewing and processing can take place regardless of jurisdiction with storage being restricted to within the jurisdiction

Redactedall three activities can only take place inside the jurisdiction.

Clearly in the last case servers and data storage can only reside inside the jurisdiction which inevitably creates a major challenge for any company with global ambitions, with potentially each operating jurisdiction requiring a different configuration.

Fortunately, as our world-leading digital rewards platform, has been built and developed on Salesforce, we can readily accommodate Data residency-as-a-service so our clients can configure their rewards and loyalty programs to comply with whatever the local jurisdiction requires. Without of course having to worry about what servers to deploy where.

It also helps to simplify growing a business by expanding into a new jurisdiction where differing regulations apply or responding quickly where new regulations are introduced into existing operating jurisdictions.
Data residency is clearly not going to go away and the landscape is likely to get more rather than less complicated for rewards and loyalty program operators, so maybe now is a good time to review your requirements.

At Reward the World™ it is in our DNA to try to anticipate the market challenges facing our clients and figure out new ways to help them respond. Data Residency is a classic case in point where we anticipated the emerging challenge and have proactively identified a solution – in this case, Data-residency-as-a-service. As Peter Drucker once declared, “Innovate or die” and we believe it is as true today as it was when he said it in 1999.

Data residency is one of those issues that can suddenly become an unexpected but major inhibitor to market growth.  Better to be prepared than caught unawares, so If you are interested in discussing your existing or upcoming data residency needs, please contact us now.

Introducing Loyalty Currency Exchange

Gift your members the flexibility to convert their current points into any* other loyalty program currency they participate in, with Loyalty Currency Exchange. A new feature available from Reward the World™

The benefits for your business include:

1. Reduced loyalty points liability
2. Release of points margin
3. Simple ‘earn’ transaction for point sales
4. Increased points liquidity due to the much wider market for redemption
5. Immediately offers members more redemption choices and flexibility
6. Helps to fill the points gap by allowing members to combine currencies to redeem the rewards of their choice
7. Transforms your points into a negotiable loyalty currency thereby enhancing the perceived value of your points against your competitors

Schedule a call with our CEO Denis to learn more about this product.  We look forward to the possibility of both increasing redemption levels and providing an added benefit to your members.  Let’s help you reward your customers and gain the results you need.

Music has benefits

Reward the World is relaunching Music Rewards

To meet popular demand we are relaunching Music Rewards - back better than ever

Here at Reward The World we know that Music is one of the most popular rewards to download. Indeed, historically music downloads represent over 50% of all our digital reward redemptions†.

It is widely accepted that listening to music has real psychological benefits and according to a recent Verywell study, 77% of readers said music helped to cheer them up during the pandemic.

So that is why Reward the World is relaunching Music Rewards and announcing a bigger, better, wider, and more extensive range of music rewards that will now be available for download by the end of December 2021. As you might expect this includes not only the back catalogues of famous bands and artists but also some of the latest releases across genres from classical to hip-hop and house.

Music has benefits

As demonstrated by a recent Clarus Commence study, (79%) of program participants don’t want to accumulate any more points, they want to reap more immediate benefits to retain their loyalty and/or make them feel valued. As a highly cost-effective micro reward the relaunch of music on the Reward the World™ platform instantly provides a huge choice of digital rewards well within the grasp of participants with relatively low point balances.

This means that customers or potential customers can be offered meaningful rewards even for the purchase of small-ticket items.

Some of the improvements and added benefits are:

  • Music downloads now available in the USA, Canada and the whole of Europe

  • Hi-res sound quality download options, including 24-bit FLAC

  • A slicker user-interface, with music arranged by genre, making browsing and redemption much easier and quicker

  • The option to instantly save tracks directly to your favourite online cloud storage solution* for easy recall on any device

We believe that the relaunch of this highly cost-effective digital rewards category, provides a great way to reward consumer behaviour, with instantly accessible digital music downloads that will both surprise and delight. We would highly recommend the promotion of music rewards for product promotional and subscriber renewal campaigns.

Let’s help you reward your customers and gain the results you need.

Reward the World™ and Perkbox join forces to bring a whole new world of digital entertainment to employee rewards programs

Reward the World™ & Perkbox join forces to bring digital entertainment to employee rewards programs

Post-COVID - it is a whole new world in the employment business

Yes, we just announced a partnership with Perkbox to bring a new world of digital entertainment to employee rewards programs.
So why is this important?  Well, the 21st Century has seen the emergence of two new generations of potential employees – the Millennials and now Generation Z and the world of business is quickly waking up to the fact that their expectations of work and working life are very different from their predecessors; Generation X and the Baby Boomers.

Smart companies and their HR departments are now rapidly evolving their overall recognition, rewards, and benefits proposition to better meet the needs of these increasingly important groups. Perkbox, as a leading global benefits platform is setting the pace by joining forces with Reward the World™ to start to bring our vast range of digital entertainment to their platform.

However, our research tells us that these groups also have an appetite for virtual gift cards, the ability to move reward currencies across platforms, and, despite spending much of their time in the cyber-sphere, also for the opportunity to redeem rewards against real-world experiential activities.

Watch this space…



London, 23rd November, 2021 – Reward the World™  – a world leading digital entertainment rewards provider and Perkbox, the global benefits platform, have partnered to help businesses deliver digital entertainment as part of a flexible rewards and benefits proposition that helps employers care for, connect with and celebrate their employees wherever they are.

Especially in this nearly post-COVID world, employees across the globe expect much more from their employers than the odd summer barbecue or gift card. Equally, switched on employers are recognizing that they need to modernise benefits offerings and unlock a personalised rewards experience, if they’re to attract, retain and engage the best talent.

According to the U.S. Bureau of Labor Statistics Millennials will comprise 75% of the US workforce by 2030. In response to this, Perkbox, like many global companies, also recognizes that Millennials as a group come with a very different set expectations – they are totally comfortable with digital consumption and technology in general, not only expect to be treated as individuals and but also expect that organizations will quickly adapt to the rapidly evolving workplace. (PWC Millennials at work). It is therefore imperative that companies can offer a benefits and rewards program that also reflects the expectations of this increasingly important group.

Perkbox believes that joining forces with Reward the World™, companies will be in a great position to bring a huge choice of affordable digital rewards within easy and quick grasp of employees – through the new platform films can be rented, eMagazines, eBooks and audio books downloaded, and games played in return for relatively low levels of reward points.

Perkbox’s Director of Global Partnerships, Joel Tobias commented, “We’re thrilled to be partnering with Reward the World™ to help companies of any size keep their colleagues entertained and engaged without breaking the bank. Its micro rewards offering is an important piece of the puzzle in delivering modern, flexible benefits that are easily accessible, have a wide variety of choice and provide something for everyone.”

Perkbox users can quickly redeem points at a Digital Rewards site exclusively reserved for Perkbox users. Currently only films (US only), eMagazines, eBooks, games and audio books are available but over the next few months this will be extended to include additional rewards, such as music and casual games.

Commenting on today’s announcement, Denis Hure, CEO Reward the World™ said, “We believe this partnership will readily support Perkbox’s global expansion strategy by providing their clients’ employees access to a huge choice of digital rewards, instantly redeemable globally, on any device “. He went on to say, “If this pandemic has taught us anything about employee rewards it is that people expect choice and instant accessibility to digital entertainment as the norm”.

About Perkbox

Perkbox is the global benefits and rewards platform that allows companies to care for, connect with and celebrate their employees, no matter where they are and what they want. With over 10 years’ experience in the benefits and rewards space and offices in London, Sheffield and Sydney, Perkbox helps over 5,000 companies across the globe – including Nandos, Levis Strauss and Flight Centre – keep their employees happy, healthy and motivated.


About Reward the WorldTM

We are a world-leading, digital rewards solutions provider with an elegant rewards platform offering millions of digital entertainment choices available instantly, 24/7 at the click of a button, to encourage and reward the outcome our customer’s desire. Helping brands, businesses & institutions everywhere to increase sales or purely reward customer, partner, member, donor & employee behavior.  Our sophisticated back end provides access to detailed analytics, AI, and reporting tools allowing customers to gain deep insights into behavior and target data collected.

We offer a highly cost-effective digital rewards platform, which readily integrates with our clients’ sales and marketing systems to deliver instant rewards on a local or global basis, not only providing true insights into but also rewarding consumer behavior.


Tani Theron
RTW Digital Ltd

40+ Essential UX Statistics — Everything You Need To Know

Find out what's really going on in the world of user experience with the help of our UX statistics. Only the freshest information from relevant sources.

Read the full article at:

We all know User experience (or UX) is key to success.

We are talking here about online, but it is also true in the brick & mortar world. I remember buying my first iPad 10 years ago, in an Apple Store. Someone came to me asking me all the usual questions, when my choice was made, he gave me the box, pulled his portable credit card reader, swipe my card and asked if I wanted the receipt and invoice sent to me via email. I was amazed, they made it so easy for me to buy....

Back to the internet world, these stats show that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience.

At Reward the World™ we realize the importance of UX and are always working to improve it, so user will want to come back, and by doing so helping to achieve our clients objectives.

We are announcing this week our company initiative called the 1-Click redemption. Our objective is to make sure any of our 60 millions rewards are redeemable in 1 click from any device. This is an ongoing process, but the first reward category benefiting from this initiative will go live by the end of the month. A first step toward being a place to redeem to becoming a place to enjoy your rewards...

#DigitalRewards #RewardthWorld #RewardService #1ClickRedemption

Watching a movie

Reward the World and ROW8 announce US instant digital rewards deal

Watching a movie

Reward the World and ROW8 announce US instant digital rewards deal.

Reward the World™ is very excited to bring ROW8’s curated movie service to the wide world of instant digital rewards. This service will immediately be available to all users of the world-leading digital rewards platform –

Bringing even more choice and value to the 60 million-plus choice of games, emagazines, ebooks, music tracks, and movies already available. All part of our drive to continually improve choice while, through our recently announced 1-Click Redemption strategy, making reward redemption as frictionless as possible.

If you are interested in making this huge catalog of rewards instantly available to your consumers, customer, employees, members, or channel partners why not contacts us now?



London, 18th August, 2021 – Reward the World™ ( – a world leading digital rewards solutions provider and ROW8 ( – the leading independent Hollywood movie service, today announced they are bringing ROW8’s innovative, curated movie service to the wide world of instant digital rewards.

Major Hospitality brands, such as IHG Hotels & Resorts, Regent, Crowne Plaza, Hyatt, Hilton, and Marriott, have for many years operated loyalty programs recruiting huge memberships. However, increasing privacy regulation and the Third-party data issue has created a new imperative for any corporation seeking to engage directly with consumers and suitably reward desired behavior – be that opting-in to contact or rewarding a purchase at the point of payment. Add the traditional loyalty rewards market to the new, consumer behavior reward opportunity and the resulting total addressable universe is potentially the entire US adult population.

We know the reality is that today’s consumers are increasingly fickle while also demanding instant gratification. So, they won’t put up with a complex redemption process or poor-quality rewards. This is where ROW8’s curated catalog of first-run titles from the major studios including Disney, Sony, Warner Bros, Universal and Paramount combined with the 30-minute switch option instantly and undeniably shouts quality and value.  While Reward the World’s 1-Click Redemption approach reduces reward redemption to one simple click. The perfect consumer combination – value, simply delivered.

“Our ability to integrate ROW8’s high value content and slick technology with the Reward the World rewards platform will, for the first time, allow our clients’ members to select and watch a top movie with just one click, what could be simpler?” commented Denis Hure, CEO and Founder of Reward the World™.

“This is a perfect example of how ROW8 is bringing its trend-setting movie service to the wider American audience. One key trend, that the pandemic has only served to reinforce, is that the way global audiences choose to consume media is constantly and rapidly evolving. Until today, ROW8 has been available on streaming partners including Roku, Samsung, Vizio, Apple and Android. We are very happy to be introducing a new and novel way for wider audiences to access the ROW8 catalog while allowing brands and companies across the US to simply and easily provide a highly prized, instant reward to their customers,” said John Calkins, CEO of ROW8.

About ROW8

ROW8 is a subscription-free movie only OTT service featuring both new and catalog titles and has distribution deals with all the major studios. It also features its proprietary “Movie Love Guarantee” allowing customers to return their film within the first 30 minutes and exchange it for another without any additional fees and its patent pending “Scene Alert” monitoring system which alerts parents to inappropriate scenes before they air and gives them control over what content their children see.  Visit ROW8 at


Stu Zakim
Bridge Strategic Communications

About Reward the WorldTM

We are a world-leading, digital rewards solutions provider with an elegant rewards platform offering millions of digital entertainment choices available instantly, 24/7 at the click of a button, to encourage and reward the outcome our customer’s desire. Helping brands, businesses & institutions everywhere to increase sales or purely reward customer, partner, member, donor & employee behavior.  Our sophisticated back end provides access to detailed analytics, AI, and reporting tools allowing customers to gain deep insights into behavior and target data collected.

We offer a highly cost-effective digital rewards platform, which readily integrates with our clients’ sales and marketing systems to deliver instant rewards on a local or global basis, not only providing true insights into but also rewarding consumer behavior.


Tani Theron
RTW Digital Ltd

1-Click Redemption strategy

Reward the Worldannounces 1-Click Redemption strategy for digital rewards.

Today, at Reward the Worldwe are launching our 1-Click Redemption strategy which will make our reward solutions even more frictionless, removing all unnecessary processes, enabling reward redemption in one single step and allowing users to enjoy digital rewards instantly.

Questionwhen does a reward feel less like a reward and more like a burden?

Answerwhen the redemption process is complicated and tiresome!

Whether it is a gift card, or a reward voucher the excitement and satisfaction of receiving a reward rapidly diminishes if the effort in redeeming it starts to outweigh the value of the gift or reward.

For big-ticket items such as a free Atlantic flight, we are (reluctantly) prepared to jump through several hoops but for micro-rewards such as an emagazine, album track or ebook download the redemption process can easily be a turn-off.

The aim of the Reward the World 1-Click Redemption strategy is to make reward redemption for the user as frictionless as possible, delivering the selected reward in as short a time as possible, with the minimum of user effort.

Let’s face it in the modern world of high expectations in UX, instant gratification is king!

The advent of GDPR and other similar privacy regulations, and the Third-party data issue has created an imperative for Brands seeking to connect with their consumers while suitably rewarding desired behavior – be that opting-in to contact or rewarding purchase at the point of payment.

In short, we see the potential demand for high volume, low-value instant digital rewards to be huge and growing rapidly.

However, to be effective at high volume and low value, reward redemption needs to be as frictionless as possible, delivering that gratification in as short a time as possible, with a minimum of effort., our current digital rewards redemption platform displays our entire digital entertainment catalog (currently 60,568,921 items), in a wide range of languages from our partners around the world, aggregated and presented in one unified, simple interface.

However, our plan over the coming weeks and months will be to bring 1-Click Redemption to each category of rewards in the catalog, one category at a time. With the result that when visiting the platform our users will now not only be able to redeem a wide range of digital rewards but also instantly enjoy these rewards – watch, listen or read without migrating to another app or system.

So, what benefits will 1-Click Redemption bring to our corporate customers?  

> Easy redemption and instant consumption will encourage more redemption

> More redemption will increase the users’ perceived value of the reward-relationship

> The higher the user-perceived value the more likely the user is to stay loyal to and recommend the brand or vendor offering the reward

> Increased participation in rewards brings better user engagement while collecting more, valuable data

Surely, regular redemption of rewards must be one reliable indicator of how a user views a brand, company or employer?

Stay tuned as we will announce each category as 1-Click Redemption becomes available. In the meantime, to discuss how 1-Click Redemption can help support your marketing, conversion, employee rewards programs etc chat with us now.

Americans' Favorite Video Game Genres

This chart shows the share of regular gamers who say they preferred the following video game genres in 2020.

In our recent post 'Think you know who plays video games - think again!' we discussed how the demographics and behaviours of video games players have evolved recently. As you can see from the above player preferences graphic, far from being limited to classic 'shoot-em ups', tastes are spread across a wide range of genres.

It may come as a surprise to some to find 'Casual Games' commanding an audience of more than one-third of gamers. The term generally refers to video games that don't require a major time investment to play, win, and enjoy, while a 'casual gamer' is described as someone who enjoys any video game without investing significant time into it, playing it spontaneously, irregularly, or infrequently.

To meet this demand, here at Reward the World™  we are planning to bring Casual Games to our world-leading digital rewards platform - but with an added twist.

 With our soon-to-be launched casual games' category, the rewards' redeemer will be able to immediately play casual games at the point of redemption. All part of our drive to remove redemption friction and to enable users to enjoy their digital rewards with the minimum fuss. 

So stay tuned for more information!

#DigitalRewards #RewardtheWorld #RewardService #CasualGames

Think you know who plays video games - think again!

The category of Video games has always been a very strong reward download favourite at Reward the World™. But many misconceptions remain regarding who plays video games, what they play and how they play them. However, according to a recent study in the US by the Entertainment Software Association (ESA) we need to better understand the demographic shift in the game-player audience and behaviour. Rather than being anchored in the classic young male segment the appeal of videogames now transcends age and gender.

Age 55-64For instance 82% of woman between the ages of 55-64 say that games provide them with mental stimulation, which rises to 87% for men in the same age group. Probably an activity to be encouraged in this group in  light of our better understanding of the causes of dementia.

According to the survey there is a total of 214 million regular game players in the US of which  64% are adults (163 million). Across all players 59% are male and 41% female. So clearly a group no longer dominated by the stereotypical ‘spotty-youth’ of old.

Potentially of more importance is the answer to the question – why do the various groups play games?

Once again, the old cliché of the introverted, sad individual locked away in his bedroom is busted.

It seems that nowadays game playing has become a much more social activity with some 65% of gameplayers playing with others, a total of  27% with a spouse or partner and 24% with other family members.

Overall women age 35-54 appear to be the most social gameplayers with 58% preferring to play with friends and 37% having a preference for family oriented games.

Most popular ESAOne interesting trend of note is the rise in popularity of Casual Games – ones we play online or via a mobile phone to while away a few minutes when we have time to kill.

In conclusion then, it is fair to say that when it comes to providing a reward for a purchase or in return for a registration or subscription videogames now have very wide appeal. In particular Reward the World, while having a huge range of videogames for reward download, can provide many casual games  at a very cost-effective level, allowing their deployment in campaigns where acquisition costs per unit must be kept low.

If you are interested in exploring how you could deploy video games as instant rewards to support marketing campaigns and help achieve your campaign objectives chat with us now.


Project Makeover - a popular casual game

Project Makeover - casual game

Announcing our partnership with The Loyalty People!

Reward the World™ is very proud to work with the great team at The Loyalty People.

They create & implement best in class Loyalty Program & CRM strategy, provide training and offer Contract Resources.

Whether you’re starting from scratch or optimizing your current Loyalty Program & CRM they are your go-to expert agency.